- Willingness to learn and a very open mind
Classes and Required hours
Digital Marketing Overview and SEO (Search Engine Optimization)
● What is SEO?
● Why SEO?
● How Search Engine works?
● SEO Tips for every website owner, designer, blogger and content writer
Google+ Local & Google Places – Connecting your business with local customers
Inbound Digital Marketing Concepts and Implementation
Social Media Marketing – Strategy | Blogs | Facebook | Twitter | LinkedIn | Google+
● What is Inbound Marketing
● Self-Hosted Blogging - Tips & Tools
● Lead Generation
● Content Marketing for Inbound
Google AdWords – Search Engine Marketing | Display Advertising
Video Marketing – YouTube
● Setting up Google AdWords Campaigns – high ranking at low cost
● Content Structuring
● Understanding Quality Score
● Finding and selecting the right Keywords
● Campaign Setup procedure
● Ads and Ad Groups
● Organizing Ad Groups
● Creating Effective Ads
● Optimizing Landing Pages
● Bid Management
● Negative Keywords
● Analytics – Measure and fine-tune
● Remarketing Campaigns – How to configure, Setup and Monitor them?
● YouTube Video Ad Campaigns
Facebook & LinkedIn Advertising
Google Analytics – Track your success & Analyze
● Google Analytics
○ Track performance using Google Analytics
○ Bounce Rate, Time Spent on Site and Conversions!
● Similar Web
● Social Analytics & Insight
○ Fans, Likes, Comments & Share
● Tracking Offline Conversions
● Tracking your emails