Digital Marketing & Blogging

You’ve attempted to create a website and/or market yourself online, and you’ve had little success or added revenue but your competition is killing it online and you have no idea how to keep up. You realize traditional advertising is losing its effectiveness and you need something that is more effective.
As a business owner, you plan to outsource your online marketing and want a basic education in key strategies so you can effectively manage them without being taken advantage of or getting confused.
As an employer, you have a staff, or want to hire someone to run your online marketing, and they need formal digital training or you just want to cash in on the explosion of social media sites but have had limited success in the past.

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Chidinma Aroyewun

Google Partner Academy Trainer

Chidinma is a Cloud Solutions Sales Expert who is passionate about the internet and web solutions.

With over 6 years experience in Sales & Marketing Management, she has worked with Small, Medium and Large Businesses in all sectors as a passionate marketer with focused interest in Digital Marketing.
When she’s not closing deals, she’s managing digital strategies and campaigns for clients in several organisation. With a record of over 86% Customer retention rate, Chidinma is an expert account/relationship manager, a data ‘freak’ who is obsessed about the numbers and how they impact business decisions. Her clients would -95% of the time - turn to her as a trusted adviser.

Chidinma is passionate about helping businesses grow (employers and customers alike).

Associate Member - Chartered Institute of Marketing (CIM), UK Member - Canadian Professional Sales Association Sales & Marketing Expert | Economist | Chartered Marketer (CIM, UK) | Business Strategist | Top 3 Google Certified Sales Specialist in Nigeria | O365 Sales Certified | Google Adwords Certified | Bing Ads Professional | Best non-tech female on a fully Tech project

Required Tools

  • Willingness to learn and a very open mind

Classes and Required hours

Total: 10hrs

Week 1

Digital Marketing Overview and SEO (Search Engine Optimization)

● What is SEO?
● Why SEO?
● How Search Engine works?
● SEO Tips for every website owner, designer, blogger and content writer

Week 2

Google+ Local & Google Places – Connecting your business with local customers
Inbound Digital Marketing Concepts and Implementation
Social Media Marketing – Strategy | Blogs | Facebook | Twitter | LinkedIn | Google+

● What is Inbound Marketing
● Self-Hosted Blogging - Tips & Tools
● Lead Generation
● Content Marketing for Inbound

Week 3

Google AdWords – Search Engine Marketing | Display Advertising
Video Marketing – YouTube

● Setting up Google AdWords Campaigns – high ranking at low cost
● Content Structuring
● Understanding Quality Score
● Finding and selecting the right Keywords
● Campaign Setup procedure
● Ads and Ad Groups
● Organizing Ad Groups
● Creating Effective Ads
● Optimizing Landing Pages
● Bid Management
● Negative Keywords
● Analytics – Measure and fine-tune
● Remarketing Campaigns – How to configure, Setup and Monitor them?
● YouTube Video Ad Campaigns

Week 4

Facebook & LinkedIn Advertising
Google Analytics – Track your success & Analyze

● Google Analytics
○ Track performance using Google Analytics
○ Bounce Rate, Time Spent on Site and Conversions!
● Similar Web
● Alexa
● Social Analytics & Insight
○ Fans, Likes, Comments & Share
● Tracking Offline Conversions
● Tracking your emails